Delhi has a new party, but this one isn’t asking for votes. BIG FM has unveiled the Entertainment Janta Party (EJP) and introduced RJ Rohan as “Delhi Ka Entertainment Minister” through a creative, audience-led campaign leading up to the launch of its new morning show, BIG MORNINGS, today, October 19.
The campaign began with the teaser, “Dilli Mein Ek Nayi Party Aane Wali Hai,” sparking curiosity among audiences about the idea behind the new party. Building on this intrigue, BIG FM brought listeners into the campaign through social media interactions, public conversations and creator-led engagement, inviting them to share their expectations and ideas for an entertainment-driven agenda.
The reveal introduced RJ Rohan as “Delhi Ka Entertainment Minister,” bringing the EJP concept to life and giving the campaign its central character. Blending humour, audience participation and BIG FM’s signature entertainment approach, the initiative transforms a conventional show announcement into a larger campaign that brings together radio, digital platforms, creators and listener interactions.
The campaign will continue across BIG FM’s radio and digital platforms, encouraging audiences to follow the EJP narrative, contribute to its manifesto and discover what its Entertainment Minister has planned.
The campaign now culminates in the launch of BIG MORNINGS today, October 19, with RJ Rohan leading the show and bringing a fresh dose of entertainment to listeners’ mornings. Through EJP, BIG FM brings its core promise to life: when it comes to this party, the agenda is entertainment.
